NCERT Chapter Summary: Print Culture and Modern World
It is difficult for us to imagine a world without printed matter. We find evidence of print everywhere around us – in books, journals, newspapers, prints of famous paintings, and also in everyday things like theatre programmes, official circulars, calendars, diaries, advertisements, cinema posters at street corners.
We read printed literature, see printed images, follow the news through newspapers, and track public debates that appear in print.
We take for granted this world of print and often forget that there was a time before print. We may not realise that print itself has a history which has, in fact, shaped our contemporary world. What is this history? When did printed literature begin to circulate? How has it helped create the modern world?
In this chapter we will look at the development of print, from its beginnings in East Asia to its expansion in Europe and in India. We will understand the impact of the spread of technology and consider how social lives and cultures changed with the coming of print.